Our Mission

As the world's leading dedicated toy and baby products retailer, we understand the trust parents place in us to ensure the safety of the products we sell and to provide only the safest shopping environment for them and their families. We take that responsibility very seriously. One of the important parts of our mission as a company is to help parents keep their kids safe. Click here to learn more about our Safety Practices.

Tips & Helpful Hints

Toys“R”Us, Inc. partners with safety experts to provide parents and caregivers with valuable information about keeping children safe during key times of the year when they are at most risk of accidental injuries.

Click here to access this valuable information.

Product Recalls

Toys“R”Us maintains a list of products that have recently been recalled, in cooperation with the Consumer Product Safety Commission or other federal agencies, for failure to meet national safety standards. Click here for further details.