First Store Opened: 1987
Store Locations: More than 65 Toys“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2010
Number of Employees: Approximately 1,700
Toys“R”Us opened its first store in Koblenz, Germany in September 1987, and added stores in Kaiserslautern, Wallau and Essen by the end of that year. The company currently operates more than 65 Toys“R”Us stores in Germany. It also has several Side-by-Side store locations, which feature the Toys“R”Us and Babies“R”Us brands under one roof.
Shoppers visiting Toys“R”Us stores in Germany will discover toys and baby products from well-known companies native to Germany, such as Carrera slot cars, as well as global toy manufacturers like Mattel and Hasbro. Toys“R”Us, Germany celebrates “Children’s Day” annually on June 1, inviting kids and parents to attend in-store events with competitions and games related to popular products.
Toys“R”Us, Germany established e-commerce operations in 2010 for Toys“R”Us (Toysrus.de) and Babies“R”Us (Babiesrus.de), and continues to expand its online product and service offerings, including adding Baby Registry and Wish List, as well as an online Kids Club page, entertainment center and Click and Collect capabilities.
Connect with Toys“R”Us, Germany online via its social media channels: