First Store Opened: 1989
Store Locations: More than 45 Toys“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2010
Number of Employees: Approximately 1,700
Toys“R”Us said “bonjour” to France in September 1989 when it opened locations in Vélizy and Parinor, and added three more stores by the end of that year. The company currently operates more than 35 Toys“R”Us stores in France, as well as more than 10 Side-by-Side locations, which combine the Toys“R”Us and Babies“R”Us brands under one roof. The Toys“R”Us, France flagship location in La Défense (Paris) is not only larger than other locations across the country, but also has dedicated feature shops that showcase brands like Corolle, Disney, Orchestra, LEGO, Papo/Schleich, Playmobil and more. Toys“R”Us, France also continues to roll out new store formats, including seasonal Toys“R”Us Express locations.
Shoppers visiting Toys“R”Us stores in France will discover toys and baby products from well-known companies native to France, such as Smoby and Meccano, as well as global toy manufacturers like Mattel, Hasbro and LEGO. Toys“R”Us, France is also known for being first-to-market in offering hot toys while offering a broad assortment of exclusive products. Loyal customers also enjoy VIP evenings, during which stores are closed to the general public and Franfinance loyalty card members shop privately.
Toys“R”Us, France established e-commerce operations in 2010 for both Toys“R”Us (Toysrus.fr) and Babies“R”Us (Babiesrus.fr), and continues to expand its online product and service offerings, including adding Baby Registry and Wish List.
Connect with Toys“R”Us, France online via its social media channels: