Mission in Giving

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer and is committed to serving its communities globally as a caring and reputable neighbor.

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. In addition to financial and product donations, the company hosts multiple in-store fundraising campaigns annually benefiting charities – and children – across the globe.

Toys“R”Us Children’s Fund

The Toys“R”Us Children’s Fund is a public charity affiliated with Toys“R”Us, Inc. Since it was founded in 1992, the Fund has contributed millions of dollars annually to qualified organizations that keep children safe and help them in times of need, including those providing disaster relief to children and families who are victims of large-scale crisis. The Fund also provides grants to leading organizations that assist children with special needs. Primary fundraising activities include the annual Toys“R”Us Children’s Fund Gala, a private, invitation-only event that showcases the work of the Fund and raises money to support its many beneficiaries.