Helping Kids in Need

Alex’s Lemonade Stand Foundation™

Alex’s Lemonade Stand Foundation™ (ALSF) started as a front yard lemonade stand hosted by 4-year-old Alexandra “Alex” Scott, who was diagnosed with cancer just before her first birthday. Wishing to help doctors find a cure for childhood cancer, Alex held her first lemonade stand in 2000, raising $2,000 in one day, and continued to host lemonade stands every year thereafter. In 2004, Alex lost her life to cancer at the age of 8, but not before she raised $1 million to help find a cure for the disease that she bravely battled for so many years. Through one little girl’s inspiration, ALSF was formally established as a charitable organization in 2005 by Alex’s parents, Liz and Jay Scott. ALSF continues to encourage families nationwide to work toward Alex’s dream of a cure for all children with cancer. Since the partnership began in 2011, donations from customers, Toys“R”Us and the Toys“R”Us Children’s Fund together have provided more than $10.5 million to ALSF.


Make-A-Wish® AMERICA

For nearly 20 years, the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. have partnered with Make-A-Wish® America, one of the world’s leading children’s charities, serving children in every community in the United States and its territories, to help fulfill wishes for hundreds of kids across the country facing life-threatening medical conditions. A visit to Toys“R”Us is a top request for many “wish children”, and throughout the year, Toys“R”Us stores nationwide create celebratory shopping events for these inspiring kids. In addition to these very special outings, the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. have supported the mission of Make-A-Wish with more than $3 million to help even more children experience the magic of a wish. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish every 38 minutes and has fulfilled more than 254,000 wishes in the United States since its inception.


Marine Toys for Tots Foundation

As the largest retail partner in the history of Toys for Tots, Toys“R”Us, Inc. has raised nearly $48 million and collected 4 million toys throughout its 12-year partnership with the organization. Each year, during the holiday season, cash and toy donations are collected in all Toys“R”Us and Babies“R”Us stores nationwide, and monetary donations are accepted online. All toys collected remain in the community where they are donated to benefit local children in need. Toys for Tots, the U.S. Marine Corps Reserve’s premier community action program and one of the nation’s flagship Christmas charitable causes, is dedicated to delivering a message of hope and bringing the joy of Christmas to America’s less fortunate children.



K.I.D.S./Fashion Delivers, Inc., a 501(c)(3) nonprofit organization, unites retailers, manufacturers, foundations and individuals to provide new merchandise to families and people impacted by poverty and tragedy. Donated product, including apparel, accessories, shoes, home furnishings, toys, books, school supplies and other items, delivers hope and dignity to people in need through a network of community partners. Since 1988, the “R”Us family has given K.I.D.S./Fashion Delivers over $47 million in product donations from its corporate office, distribution centers and stores in the United States. Additionally, the organization has received more than $1 million in funding from the Toys“R”Us Children’s Fund.


Bundled in Hope® Benefiting Save the Children

In collaboration with Save the Children, a global humanitarian agency working to create positive change for children in the United States, Toys“R”Us has provided thousands of blankets to babies in need in the U.S. through the company’s Bundled in Hope campaign. This initiative has also provided Save the Children with more than $2.5 million in donations from Toys“R”Us, the Toys“R”Us Children’s Fund and customer contributions in support of the organization’s early childhood programs in impoverished regions around the country.