Charitable Giving

The core philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need.

You can learn more about our mission, the scope of our charitable giving and our national partnerships by visiting the links on the left.

Toys“R”Us and Shaquille O’Neal #PlayItFoward for the Company’s 2014 Toys for Tots Fundraising Campaign

To help bring holiday joy to some of the 14.7 million U.S. children living in poverty, Toys“R”Us announced the launch of its 11th annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 7, customers can donate new, unwrapped toys at any Toys“R”Us or Babies“R”Us store nationwide and online at Cash donations will also be collected through Christmas Eve. NBA Legend, philanthropist and entrepreneur Shaquille O’Neal is reporting back to Toys for Tots duty as his alter ego Shaq-A-Claus to encourage customers to #PlayItForward. Throughout the holiday season, Shaq-A-Claus is asking customers and supporters to take the ultimate “un-selfie” – a photo of themselves donating a toy in any Toys“R”Us store across the country. For every selfie shared using #PlayItForward, Toys“R”Us will donate an additional toy to Toys for Tots.

As the largest retail partner in the history of the organization, Toys“R”Us has raised over $35.5 million and collected more than 4 million toys since the partnership began in 2004. To jump start this year’s campaign, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has provided a $225,000 grant to the Marine Toys for Tots Foundation.

Toys“R”Us Raises More Than $2.2 Million For Alex’s Lemonade Stand Foundation

Toys“R”Us raised more than $2.2 million during its fourth consecutive nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer. Throughout the campaign, Toys“R”Us and Babies“R”Us customers were encouraged to make donations in-store and online, as well as sign up to host an official Alex’s Lemonade Stand. To demonstrate further support for ALSF, the company launched a new consumer engagement initiative, #Stir4ACure, which invited social media users to spread awareness for the cause by sharing who or what they stir for – whether a cure, family member or all children fighting pediatric cancer. Since the partnership began in 2011, donations from customers, Toys“R”Us and the Toys“R”Us Children’s Fund together have provided more than $8.3 million to the organization.

Toys“R”Us Partners with Albert Pujols on the 20th Anniversary of the Toys“R”Us Toy Guide for Differently-Abled Kids

Toys“R”Us, Inc. is proud to partner with Albert Pujols, father of five, philanthropist and baseball World Champion, who appears on the cover of the 20th Anniversary edition of the Toys“R”Us Toy Guide for Differently-Abled Kids®. This beloved catalog has become a premier resource, showcasing specially selected toys that aid in the development of children who have physical, cognitive or developmental disabilities. Toys have been selected in partnership with National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities. To learn more about this complimentary guide, please click here.

Toys“R”Us Introduces Reusable Tote Bag Benefiting Save the Children

Expanding its partnership with Save the Children, the company’s primary disaster response partner for domestic and global emergencies, Toys“R”Us stores nationwide are now carrying an exclusive, 100% recyclable reusable tote bag. One dollar from the purchase of each bag will be donated directly to Save the Children’s Domestic Emergency Fund to help further strengthen disaster preparedness programs and relief efforts in the United States.

Additionally, Toys“R”Us and Save the Children are working together to provide families important information on how to best prepare for emergencies. Disaster planning tips and a co-branded preparedness checklist can be found on the company’s dedicated safety site, Also included is a list of essential supplies for at-home and to-go emergency kits. Customers are also encouraged to visit to view the organization’s official registry of products such as diapers, wipes and clothing, as well as toys and games, which are distributed in “child-safe” shelters and recovery centers in the wake of a disaster. Items purchased from the registry will be shipped directly to Save the Children.

In conjunction with this initiative, the Toys“R”Us Children’s Fund has provided a $100,000 grant to the Domestic Emergency Fund, reinforcing the company’s commitment to children and families during times of crisis.

Toys“R”Us Supports 2014 Special Olympics USA Games

Furthering its $1 million commitment as the first Founding Partner of the 2014 Special Olympics USA Games, Toys“R”Us held a nationwide in-store and online awareness program encouraging its customers to support the athletes participating in the 2014 USA Games through a mobile giving campaign. Customers made $5 donations via their mobile device to help Special Olympics athletes go for the gold at the 2014 USA Games held in New Jersey from June 14-21. Throughout the Games, employees volunteered their time at the first-ever Young Athletes™ Festival, which provided opportunities for children ages 2-7 and their families to take part in the Special Olympics Young Athletes program. Volunteers facilitated games and activities for children and their families and served as participant escorts throughout the Festival. Further, as the Presenting Sponsor of the Law Enforcement Torch Run, during which more than 100 law enforcement officers and Special Olympics athletes from across the country took part in a multi-day torch run leading up to the Games’ Opening Ceremony, Toys“R”Us welcomed these officers and athletes at both its flagship store in Times Square, as well as the company headquarters in Wayne, NJ.