United Kingdom

Toys“R”Us, United Kingdom

Founded: 1984
Headquarters: Maidenhead
First Store Opened: 1985
Store Locations: Approximately 80 Toys“R”Us and Side-by-Side stores, combining toys and juvenile products under one roof
e-commerce Operations Established: 1996
Number of Employees: Approximately 3,500


Toys“R”Us opened its first stores in the U.K. in 1985 with locations in Cardiff, Bristol, Woking and Basildon. The company currently operates approximately 75 stand-alone Toys“R”Us stores in the U.K. as well as several Side-by-Side store locations that combine Toys“R”Us and Babies“R”Us together under one roof.

Shoppers visiting Toys“R”Us stores in the U.K. will discover toys and baby products from companies native to the country, like Hornby, which produces train and road race sets, as well as global toy manufacturers like Mattel and Hasbro. The U.K. stores have also been a launch pad for brands that have become well-known globally, notably Teletubbies and Bob the Builder, and more recently, Fireman Sam and Peppa Pig.

Toys“R”Us, U.K. established e-commerce operations in 1996 and currently operates websites for both Toys“R”Us (Toysrus.co.uk) and Babies“R”Us (Babiesrus.co.uk). It continues to expand its online product and service offerings, including adding a “Click and Collect” service in 2010 which allows customers to order an item online, and pick it up in a local store just hours later.  In 2012, Toys“R”Us, U.K.  launched its first mobile-optimized e-commerce site, making it even easier for customers to shop on-the-go. Customers are invited to connect with it online via its Facebook page at Facebook.com/Toysrusuk.

For a list of store locations in the U.K., please click here.