Toys“R”Us and Special Olympics Partnership History
For more than 15 years, the Toys“R”Us Children’s Fund has directed grants to Special Olympics, primarily to support the Young Athletes™ Program, an inclusive, innovative play program for children, ages 2 ½ to 7, that develops critical early cognitive, social and motor skills and introduces kids to the world of sports.
Toys“R”Us Expands Support of Special Olympics to Make #MyFirstSportsMoment Possible for Kids of All Abilities
In a significant expansion of the company's ongoing support of Special Olympics and to further its leadership in advocating for children of all abilities, the Toys“R”Us Children's Fund recently pledged $1.2 million to serve as a sponsor of the 2015 Special Olympics World Games. The Toys“R”Us Children’s Fund also awarded a $500,000 grant to Special Olympics to advance in the organization’s ambitious five-year plan to strengthen and grow the Young Athletes Program in the U.S. and around the world, so kids everywhere can experience the thrill of sports while learning how to hit balls, run bases, take jump shots and more.
New Initiative Lets Shoppers Help Children Experience the Excitement of Inclusive Sports through In-Store Giving Campaign
Now through March 31, Toys“R”Us and Babies“R”Us customers can make a donation in-store or online to assist in bringing the thrill of inclusive Unified Sports® programming to children of all abilities. 100% of customer donations received as part of the fundraising campaign will be directed to Special Olympics, and will be used to support the 2015 World Games as well as the global expansion of the Young Athletes Program.
About the 2015 Special Olympics World Games
This summer in Los Angeles, 7,000 athletes and 3,000 coaches representing 177 countries will come together from July 25 through August 2 for the Special Olympics World Games. Also, during the event, more than 30,000 volunteers and an anticipated 500,000 spectators will experience the year’s largest sports and humanitarian event anywhere in the world alongside these extraordinary athletes. Through inclusion and awareness, the company’s #MyFirstSportsMoment initiative will give young athletes the ability to experience the excitement and thrill of participating in a sporting activity on a worldwide stage. The 2015 World Games marks the first time in 16 years that the Summer World Games have been held in the U.S. Visit LA2015.org to learn more about the 2015 World Games.