Toys"R"Us, Inc. Corporate Vision and Values

At Toys“R”Us®, we love kids! Since the company’s founding more than 65 years ago, kids have been central to who we are and what we do. We approach our business operations with responsibility and integrity, understanding the trust parents place in us to do the right thing and act as a reliable partner as they navigate the various stages of parenthood.

To do so, we stand by the following guiding principles: