The Evolution of Geoffrey the Giraffe

Formerly known as Dr. G. Raffe, Geoffrey the Giraffe made his public debut in the 1950s in print advertisements for Children’s Bargaintown, the predecessor of Toys“R”Us. He was famous for saying things like, “Toys ‘R’ Us,” a quote that paved the way for the future of the company. In the 1960s, when Children’s Bargaintown became Toys“R”Us, Dr. G. Raffe was renamed Geoffrey and was crowned the official Toys“R”Us “spokesanimal.” Geoffrey the Giraffe has been a beloved member of the Toys“R”Us family ever since.

Over the past 50 years, as the company evolved, so did Geoffrey. And, although his appearance has changed over time, he remains an enduring and iconic symbol associated with the brand and a fun-loving, playful friend for generations of kids.

Click on the box below to follow Geoffrey’s evolution through the years at Toys“R”Us.