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TOYS"R"US AND LUCASFILM JOIN FORCES TO CELEBRATE STAR WARS™: THE
CLONE WARS - THE LATEST CHAPTER IN THE STAR WARS SAGA
The Adventures Begin at Toys"R"Us Stores on July 26 as Fans Get First Look at
New Toys
WAYNE, NJ (July 1, 2008) - To celebrate the highly anticipated August 15
theatrical release of Star Wars: The Clone Wars,
Toys"R"Us, U.S. and Lucasfilm Ltd. have partnered to create the ultimate
Star Wars destination in Toys"R"Us stores nationwide
and online at www.Toysrus.com. The adventure begins in
July with the installation of countdown clocks in every store, ticking toward the July 26
launch of the largest selection of toys, construction sets, role play accessories and more
based on Star Wars: The Clone Wars.
"For more than three decades, Toys"R"Us has been the ultimate destination
for kids and collectors interested in bringing home the magic of their favorite
Star Wars films," said Greg Ahearn, Senior Vice President, Marketing
and e-commerce, Toys"R"Us, U.S. "Our partnership with Lucasfilm will
bring Star Wars: The Clone Wars to life with stunning in-store boutiques, an
unparalleled assortment of products and exclusives, and up-to-the-minute countdowns to
Star Wars excitement throughout the year."
"Toys"R"Us has been an ardent supporter of the Star Wars franchise
since the introduction of the first toy line in 1977," said Howard Roffman, President,
Lucas Licensing. "Generations of kids have found their favorite Star Wars toys
on the shelves of Toys"R"Us stores, and we're thrilled that they will also be a
major partner to Lucasfilm on The Clone Wars."
COUNTDOWN TO A GALAXY FAR, FAR AWAY
When the clock strikes midnight on July 26, more than 225 Toys"R"Us stores from
coast to coast will open their doors, giving Star Wars fans the first opportunity to
purchase toys from the new collection. The two biggest celebrations will take place at
Toys"R"Us Times Square and Toys"R"Us Mission Bay in San Diego, where
Star Wars aficionados are encouraged to come dressed as their favorite character and
take part in a "Cloned Costume Contest." Star Wars enthusiasts attending
these two events will also be treated to trivia, games and a galaxy of excitement and prizes,
while supplies last. As an added bonus, customers who purchase Star Wars merchandise
at any Toys"R"Us store during the midnight events will have the opportunity to
receive special gifts, including a Star Wars Holographic General Grievous action
figure from Hasbro or a LEGO reversible poster, while supplies last.
The Star Wars virtual store also opens at
www.Toysrus.com/StarWars at 12:01 am on July 26
for fans who are unable to attend the midnight festivities in person. Additionally, customers
visiting the site will be able to locate the Toys"R"Us stores in their area hosting
midnight events on July 26.
CLONING COUNTDOWNS
After the newest array of Star Wars toys are released in July, the countdown clocks at
Toys"R"Us stores and www.Toysrus.com will
reset, so fans can count the minutes to each of this year's continuing galactic milestones,
including the theatrical release of Star Wars: The Clone Wars the premiere of the
Star Wars: The Clone Wars animated series on Cartoon Network and the release of
Star Wars: The Clone Wars on DVD.
THE FORCE IS STRONG IN-STORE AND ONLINE
Beginning July 26, Star Wars toys will also receive a place of honor in dedicated
boutiques in every Toys"R"Us store. Filled with dazzling visuals based on
Star Wars: The Clone Wars, the boutiques will showcase the largest assortment of
Star Wars toys, games and construction sets available, including several exclusive
items available only at Toys"R"Us. Star Wars fans should also note that
Toys"R"Us stores nationwide will receive regular shipments of new Star Wars:
The Clone Wars merchandise.
And, to help prepare for The Clone Wars,
www.Toysrus.com/StarWars will become a Star
Wars hub, offering Star Wars: The Clone Wars content and the movie trailer for
Star Wars: The Clone Wars. Fans can keep up-to-date on the newest Star Wars
releases with content on StarWars.com.
EMPEROR'S CHOICE - EXCLUSIVE PRODUCTS
Star Wars: The Clone Wars products that will be available exclusively at
Toys"R"Us stores and at
www.Toysrus.com/StarWars starting July 26 include:
Star Wars: The Clone Wars The Twilight from LEGO
Based on the animated series, the Twilight is a temperamental but powerful starship piloted by
Anakin Skywalker throughout his adventures during The Clone Wars. This massive LEGO
model that kids can build themselves features retractable landing gear that is activated by
moving the wing, a flick missile, a side-mounted escape pod, moveable laser cannon turrets
and four minifigures including Anakin Skywalker, Ahsoka, Rotta and R2-D2. No batteries required.
Ages 9 and up.
Star Wars: The Clone Wars Separatist Spider Droid from LEGO
In the continuing conflict of The Clone Wars, the Separatists army unleashes a
spider-like machine of destruction against the Republic forces. Based on the droid featured in
the animated series, collectors and kids can build and display this new Star Wars
vehicle, which includes two fully moveable disk-shaped laser cannons, four fully independent
and postionable stilt legs and five minifigures such as Commander Fox, a clone trooper, one
battle droid, one super battle droid and one battle droid commander. No batteries required.
Ages 7 and up.
Star Wars 3 æ-inch T.I.E. Fighter from Hasbro
The standard ship of the Imperial fleet, the T.I.E. Fighter was at the heart of every conflict,
big and small, between the Rebels and the Empire in the original Star Wars trilogy.
Featuring a T.I.E. Pilot action figure, the 3 æ-inch scale T.I.E. Fighter is ready to battle
alongside Darth Vader and the Emperor in their efforts to crush the Rebel Alliance. No batteries
required. Ages 4 and up.
Star Wars 3 æ-inch STAP Attack Battle Packs from Hasbro
In Star Wars Episode II: Attack of the Clones, the first battle of the Clone Wars
was waged on the planet of Geonosis. One of the key reconnaissance tools of the Separatist
army during the battle was the Single Trooper Aerial Platform (STAP). Now, kids can relive
the first battle between the Clone army and the Separatists with this battle pack, filled with
two 3 æ-scale STAP vehicles, two Battle Droids and one Super Battle Droid.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer.
Currently it sells merchandise through more than 1,500 stores, including 584
Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., more than
688 international stores in 33 countries, which includes licensed and franchise stores, and
through its Internet site at www.Toysrus.com.
Lucasfilm, the Lucasfilm logo, STAR WARS™ and related properties are trademarks
and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its
affiliates. ™ & © Lucasfilm Ltd. All rights reserved. All other trademarks
and trade names are properties of their respective owners.
For more information please contact:
Toys"R"Us, Inc.
Bob Friedland
Phone: 646-366-8862
Email: friedlab@toysrus.com
Lucasfilm Ltd.
John Singh or Josh Kushins
Phone:415-623-1962
Email: publicity@lucasfilm.com
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